One of my two Packaging Design III projects from this Spring Semester.
“The target audience is male, ages 28—65, income level in the six figures. This man has a high paying job, but likes to be out of the office as much as possible. He hunts, fishes, camps, and cares about not only the appearance of quality but the actual quality of a product. He is uninterested in the predictable “glass bottle, shiny chrome capsule, lofty” sort of design aesthetic. He wants something that will cater to his adventurous side.”
Come to the Spring Show next week!